With a curated mix of emerging and established Scandinavian fashion brands, Pitti Immagine and Revolver announces the complete list of participating brands for “Scandinavian Manifesto” at Pitti Uomo 94, 12th – 15th of June.
Located in Arena Strozzi at the Fortezza da Basso during Pitti Uomo 94, Scandinavian Manifesto will present a strong selection of Nordic brands, ranging from emerging talents like mfpen, Johannes Adele, Newline Halo, Schnayderman’s and Tonsure, to more established names like HOPE, NORSE Projects and Filippa K.
“The brands participating as part of Scandinavian Manifesto have been handpicked because of their emphasis on quality, design signature, or sustainability among others,” says Christian Maibom, founder and Creative Director of Revolver, and continues: ”At the same time, we believe that this selection strongly represents the span of Scandinavian designer-driven menswear fashion.”
The variety and span of emerging and established brands shows the diversity found in the Scandinavian menswear scene as well as it strongly reflects the idea, mind-set and values behind the Scandinavian societies and what they represent.
“Scouting and research activities in the most interesting countries for contemporary fashion today are part of Pitti Immagine’s DNA”, says Lapo Cianchi, director of communication and special events at Pitti Immagine. “The brands selection presented in collaboration with Revolver at this edition of Pitti Uomo demonstrates how Scandinavian fashion boasts some of the main factors of success for forward-looking research: The simplicity of the design combined with a modern yet, at the same time, timeless attitude; The attention to quality as well as sustainability throughout the production chain. And then the importance given to features as comfort and functionality makes these collections extremely topical today.”
Brands participating in Scandinavian Manifesto:
- Uniforms for the Dedicated
- Norse Projects
- Johannes Adele
- Rue de Tokyo
- Filippa K
- Organic Basics
- Newline Halo
The collaboration between Pitti Uomo and Revolver is an ongoing project, starting with the first edition of Scandinavian Manifesto taking place at Pitti Uomo 94, 12th – 15th of June 2018.