Taking personalization to the next level:
Autumn Winter 2019 is all about contrasts: The contrast between masculine and feminine, from rustic structures to feminine shapes and prints.
This season at Revolver Int. Fashion Tradeshow in Copenhagen, DAY ET’s visitors will be met by a tattoo artist and a modern-design-painter ready to personalize both your body and your bags. All in fusion with the universe of DAY ET’s AW19 collection.
Instead of a traditional booth showing their new collection they’ll be inviting you into their Art Room, their creative space. It’s about surprising dynamics and interaction. A selection of the bags will be presented exclusively with artwork from the artist.
To engage the audience, DAY ET will offer the ultimate personalization feature – they’ve teamed up with Iron & Ink Tattoo Studio who will be creating free, small tattoos during all three days of the fair. Furthermore, visitors will also have the opportunity to get a personalized shopping net with one-of-a-kind drawings by the artist, Signe Kejlbo.
“To tell our brand story and show our collection in a more contemporary and lively way, we continually wish to interact with our audience, nowadays it is all about being dynamic and remarkable. We are taking personalization to the next level, besides offering initials and artwork on your bag – we will also offer tattoos on your body,” says Therese Niko Busch, CEO, DAY ET.