31 january – 2 february

HELIOT EMIL among Hypebeast’s ‘TOP 10 EMERGING FASHION BRANDS 2017’

Dubbed “Post-Traumatic Combat Stress,” HELIOT EMIL’s adventurous collection turned military garments on their head with oversized cuts, hits of cool pastels and sardonic takes on militaristic hostility. Having taken its first baby steps into the consciousness of the fashion-aware, HELIOT EMIL has established itself as a promising contender amidst the ever-growing fashion landscape.

Still, the brand’s neutral color palette and ethical, Copenhagen manufacturing underline the brand’s blending of tradition and progression.

Among the reasoning for their success, Hypebeast says:

“This year represented a major year for the imprint: A$AP Rocky showed support by donning several items from past releases, and the Spring/Summer 2018 show turned critic’s heads. “

Check out the full list here