The brand name TELA comes from fabrics weaving: the plain weave cloth is called in Italian “Tela”.
The plain weave cloth is a fabric without back cloth so it´s exactly as you see it, making you think about a direct product, genuine, arising from good taste than being conceptual.
Tela is in Italian also the painter canvas, so an expression of the creativity, the mood and the feeling of an artist.
The concept of the word Tela has an intrinsic idea of versatility, being a material that could be dyed, washed, printed, torn, ironed, etc… Tela in fashion is equivalent to a new project, like the concept of a book to a writer.
TELA expresses the potentiality of its project.