Next edition 29 – 31 Jan. 2020

Spotlight On: WHYRED

WHYRED SS20 collection is for THE DESPERATE ONES”.

Are you desperate? Desperate to break the mold? To be all you can be? To be snotty, compassionate, to be the one everyone stares at, to find your true partners in crime? This collection is for you. 

We wanted to create more visual noise. More clothes to pose in without turning into poseurs. Trying to celebrate the fantastic absurdity of it all. We want to strengthen authentic people with real styles. People that are not afraid to mix it up, to create new styles out of old – and new! – garments.

See more about WHY RED here…