5PREVIEW began in 2008 in a small apartment in Rome when Swedish designer and illustrator, Emelie Mårtensson, decided to release a small, graphic tee shirt collection of 5 pieces. Her expressive, illustrative style and ironic, bold imagery became quickly popular and the label expanded from a small tee shirt line into a complete women’s collection.
5PREVIEW today boasts a 200-piece collection that includes women’s wear, men’s wear, children’s wear and accessories.
5PREVIEW experiments with colour, all over prints, and a multiple of fabrications including cotton fleece, washed silk and pure wool, a far cry from its earlier monochromatic days. It’s instantly recognizable styling has been featured in magazines such as Elle, Glamour, Muse and the holy grail of fashion magazines, Vogue.