Avenue was founded in Oslo, Norway by Ingvild Abrahamsen, Gustaf Gyllenhammar and Espen Follestad. They showed their first collection in 2015 for Autumn-Winter. With a long background in music, design and textile production, they are using their experience to create a brand highly influenced by their music references.
They specialise in high quality garments with natural fibres and make distinct design suitable for everyday comfort. There is a sense of nostalgia and grittiness to the brand which draws references from 80`s and 90`s alternative music scenes.