31 january – 2 february

We welcome: BACK

Over the last couple of years, BACK has developed into one of Sweden’s most prominent designer brands. Our ambition is to represent revolutionary thinking in fashion, aimed towards intelligent, style conscious women.
BACK combines interesting design with comfort. The clothes are wearable on a daily basis, yet have a unique and exclusive feel. The style is rooted in Scandinavian aesthetics; it’s often androgynous and breaking the restraints of a nation steeped in tradition. BACK’s signature pieces encompass a humorous yet clever play on the silhouette.

BACK has around 100 stockists worldwide. They range from large commercial department stores to independent, industry leading boutiques such as Opening Ceremony in New York, Los Angeles and Tokyo.

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