The history of Beautiful Stories began in downtown Reykjavik at a local café a few years ago. The founders were born and raised in Reykjavík, and they love the city. It is full of creativity, art and inspirational things. There are musicians, artists and storytellers on every corner. The bohemic mood of the city is the creative force. The design team is from Iceland. All of them with a vast experience from leading fashion companies in Europe. They all share the same ideology that is based on love and passion for the product.
The handmade details of our designs are often based on heritage and history of the people making them. The idea is to combine the west and the east. The design aesthetics of the north with the wonderful history of the craft from the south and the east. For us that is a love story built to last like all the great ones. Spread The Love. Be a part of a Beautiful Story.