DAWNxDARE is a collection for women, who dare take position and who highly value good quality of Life and dont mind paying a little extra for a nice quality. The idea behind the brand is to create a collection, that contains all the need-to-have pieces, you just feel like jumping into in the morning from early ”DAWN”, where you dress up in the most loveable knitwear with a great comfort and softness till late at night, where the party begins and the dresses need a more sexy edgyness ”DARE”.
”We wish to create an universe, where nothing has been left to chance and where no compromises have been made – furthermore we have added lifestyle products such as aroma therapy candles, cushions and blankets etc, which together with the basic knits og partyish dresses are the core essence in this new brand”, tells designer Charlotte Vadum.
To DAWNxDARE it is not all about age, but about strong personalities, who need space to shine. A collection that emphasizes and supports the personal identity of each individual woman.
DAWNxDARE is a simple easy concept, where you can experience timeless styles combined with the newest fashion tendancies added an edge. You will find strong fashion elements with a cool attitude. The collection will be characterized by exclusivity and modern timelessness and for this reason you will only find approx 30 selected styles per season.