Next edition 29 – 31 Jan. 2020

We welcome: Essentiel

What started out as a basic T-shirt collection in 1999 grew into a colorful Ready-to-Wear collection for men and women. Besides 30+ own points of sales in Belgium, France and UK, you will also find our collection in numerous multi-brand stores both nationally and internationally, including most European countries, but also the USA, Russia and the Middle East. The Essentiel success story – which is intertwined with other stories and chance events – is unique in Belgium.

In 1999 Esfan and Inge take their chance and launch a T-shirt collection on the market. The range consisted of four models in twenty different colours, essential basic garments that are necessary in every wardrobe. The young couple’s apartment served as a showroom, and the T-shirts sold like hot cakes. After a year, the first store opened in Antwerp. Four seasons later, knitwear, jackets, dresses, shirts and trousers in trendy colors, new materials and an entire new range of accessories were added to the collection. Essentiel was born as a full-fledged Ready-to-Wear collection.

An out-and-out success! Following an unexpected triumph at the Who’s Next fair in Paris, Essentiel opens boutiques in Knokke, Brussels, Antwerp, Leuven, Hasselt and Bruges. From one victory to another, the determination to undertake a next step is as great as ever. In 2004, Essentiel launches its first men’s collection. The existing stores are complemented with a Men’s Corner, while men only stores are opened in Antwerp, Knokke, Leuven and Hasselt. This development has also spread abroad, with new points of sales opening in France, the UK and Spain.

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