31 january – 2 february

We welcome: Hemen Biarritz

 

Hemen is a French label that creates products so as they can bring you complete satisfaction for as long as possible. Their lifespan is limited though: underwear garments undergo repeated washes and the absorption properties of cotton are altered by the action of the detergents used.

The basques believe that in olden days, during transhumance, the sheperds’ wives used to give their husbands an undergarment that was endowed with the power to protect them from the harshness of nature’s elements. Hemen, which means «here» in Basque language, wanting to perpetuate this tradition, managed to revive the genuine savoir-faire and the high quality textiles that built the reputation of this legendary present.

Hemen designs underwear with personnality for the men of today, living in harmony with their time and caring about their comfort, male underwear with an attitude.

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