iiS Woodling is an independent fashion brand designed by Siv Elise Seland. She graduated with a Master in Fashion Design from Istituto Marangoni, Milan.
The brand was founded in 2006 and is run by a small family owned company from a modernised barn at the beautiful south-west coast of Norway.
The dynamic energy and inspiration from big cities are important to kick off the creative work, but the silence and the beauty of the exotic norwegian nature surrounding the designer is crucial to the design process. Her collections are influenced by dark melancholic countryside winters and the magic sheer light of the cool summer winds.
The collection has a distinct style, always modern with strong roots in norwegian knitwear tradition. Siv Elise was first known to have renewed the traditional norwegian lusekofte, and has shown her collections several times during Oslo Fashion Week, the last one in 2011.
“iiS Woodling started from the desire to create great every-day wear with a good fit, in a sustainable way and with durable quality – there is a love for simplicity and natural fibres – it is ok to create easy-to-wear organic cotton or wooden dress that fits every body shape and makes you feel comfortable and stylish at the same time. But there is also a vital desire to create playful new looks that differs from the masses. I have a soft heart for all nostalgic elements, norwegian knitwear culture and details in general, that brings back childhood memories. I try to interpret this into new expressions”