Karhu means bear in Finnish. Karhu was born as early as 1916 and was first with a number of things. For example Karhu had the rights for the three stripes, but sold that to Adidas for 1600 euros and two bottles of whiskey.
What can we expect from Karhu in 2017?
Since we are a sports performance brand, which also has a lifestyle category, you can expect Karhu to launch new silhouettes on both sides. We are a brand that focuses on inline products, however we will launch some special projects as well. Not only on the footwear and apparel side, but also alternative projects that show our Finnish DNA. I can’t say a lot about it at this stage, but exciting stuff is coming and we’re excited to share it with everyone.