Kings of Indigo brings the best of both worlds in denim; the minimalistic beauty of the pure, Japanese denim and the tough characteristics of the classic, American blue jeans. Though design and durability are leading, what sets this brand apart is its innovative nature in finding sustainable alternatives for producing quality garments.
Kings of Indigo is working towards a production process that is completely sustainable, from the raw cotton to the dyeing of the yarns, to the finishing process with laser, ozone and ice blast. Aside from the use of recycled and organic cotton, the brand works with alternative washing and finishing methods. This reduces the waste of water and brings the use of chemicals down to a minimum.
To take it a step further, Kings of Indigo is pioneering in using post-consumer recycled cotton in new fabrics. For the apparel collection Kings of Indigo works with innovative, sustainable fabrics such as Tencel lyocell, recycled polyester, recycled wool and organic cotton.