31 january – 2 february

We welcome: Örjan Andersson
Örjan Andersson is a fashion jeans brand. With a handsome and clean rock-look combined with traditional jeans attributes. The brand has a message, Från Ö Till A. It is from Örjan Andersson’s initials. Those are the last and first letters of the Swedish alphabet. It means that you can do the same thing in several ways, more personal, backwards or differently if it feels good.

It all started in the early 90’s, when Örjan was an intern at a Swedish jeans retail chain. Örjan became more interested in jeans and fashion. He continued working there for almost 10 years and learned the most important fundamentals of his knowledge in jeans. He followed it up with starting Weekday stores and the jeans brand Cheap Monday. Later both concepts were sold to H&M.

In 2012 he released the self-titled jeans brand in stores such as Browns focus London, Storm Copenhagen, Aplace Stockholm and Freudian Kicks Oslo. In 2014 Örjan was one of four guest designers for the prestigious assignment to design the 125 anniversary collection for Lee jeans europe. 2015 was followed up with a successful collaboration with one of sweden’s biggest insurance company IF, a reflective collection by Örjan Andersson.

Click here to see more