Stig p was founded in 1969 by creative innovator Stig Petersen. The first store opened at Kronprinsensgade – one of Copenha- genʼs popular shopping streets. Initially, the store stocked own-brand leather wares, including bags, furniture and leather jackets, all of which were produced locally.
In the 80ʼs, focus shifted to designer brands and stig p fast became one of the cityʼs go-to fashion stores. In 1989, stig p expanded across the street with a new shop dedicated to womenswear. With the appointment of Susanne Kjer as director and co-owner, the move marked a defining moment for the brand.