31 january – 2 february

We welcome: Woolrich

Woolrich is the story of John Rich and his brothers who, in 1830 in Pennsylvania, established a small wool mill where they made “extremely functional clothing”. Today Woolrich is a state-of-the-art wool factory turning out millions of yards of fabric every year. Known the world over for its famous Parka jacket, this historic American company has responded to the very latest demands for outdoor wear with a series of casual, practical garments that are perfect for the new age of leisure wear.

Woolrich is nowadays offering collections consistent with its reference world, linked to the origins of sportswear and American outerwear. Between confirmations and novelties, the Woolrich style re-invents itself while remaining constantly faithful to the byword of Woolrich since 1830; comfort, warmth, strength, long-lastingness, simplicity and excellent materials. Thus, today even greater emphasis is placed on the appearance and the design capable of endless interpretations.

Woolrich’s historical identity has developed closer to a younger and more metropolitan public. Alongside the classic garments of the collection, with the Arctic Parka in the forefront, there are new proposals: trendier, more different, but still a far cry from anything extreme.

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