See you in Copenhagen at the next physical tradeshow!

First Florence, then Copenhagen!

The successful collaboration between Pitti Immagine Uomo and Revolver Copenhagen – the event that takes place in the Danish capital twice a year and represents an innovative trade fair platform for fashion brands “from” and “on” the Scandinavian scene – continues and consolidates. The news of this edition is that the synergy between the two trade fair organizations develops in both directions.

At Pitti Uomo 101, happening in Florence at the Fortezza da Basso from 11 to 13 January 2022, the SCANDINAVIAN MANIFESTO exhibition project returns with its exciting selection of collections by emerging fashion designers and more established names from Denmark, Sweden, and Norway. Launched in collaboration with Revolver in 2018, after the latest editions’ forced suspension, SCANDINAVIAN MANIFESTO is once again part of the Pitti Uomo showcase inside the Arsenale Pavilion. It will present its experimental fashion offerings from Scandinavia, including the collections of Adnym Atelier, Berner Khul, By Death, Les Deux, Palmes, Vinny’s, Wood Wood.

In tandem, the collaboration sees the launch of a new participation at the next edition of the Revolver fair, staged in Copenhagen from 2 to 4 February 2022. THE ITALIAN TEAM will present in the Forum venue of the trade show the collections of a series of Italian menswear brands linked by a solid contemporary spirit, a selection curated by Pitti Immagine among the brands participating in Pitti Uomo. Among the names present in Copenhagen: Ant 45, Faliero Sarti, G.R.P., Gallia Knit Project, ID.EIGHT, Manikomio DSGN, Noskra, Peppino Peppino Denim, Unimatic, Zermatt.

 “Since its launch, Scandinavian Manifesto has been one of the most appreciated Pitti Uomo areas by buyers and the press – says Antonio Cristaudo, Pitti Immagine commercial & development director – the result of the attitude with which we have always researched the most interesting countries for contemporary fashion. That is why we are thrilled not only to return to present Scandinavian brands at the next Pitti Uomo but also to intensify the synergy with Revolver through a new participation at the Copenhagen show. In a crucial moment for a restart, offering a selection of Italian brands the possibility to introduce themselves at their best on the Scandinavian markets is a positive sign for the entire system. Trade fairs are increasingly standing at the side of companies to support them, in terms of communication and promotion, and offering opportunities to meet new buyers.”

“We are proud of our Partnership with Pitti Uomo, and we have been very happy as it has been benefitting all our exhibiting Brands”, says Christian Maibom, founder and creative director of Revolver. “It is a strength that likeminded minds are working together in this challenging period. It is good for the Brands, for the Tradeshows, and for the Industry. This is a chance we have now to move closer to each other. See you soon in Florence and Copenhagen!”.