See you in Copenhagen at the next physical tradeshow!

Interview: Wood Wood’s Karl-Oskar Olsen on Sportswear International

Together with partner Brian SS Jensen, Wood Wood’s creative director Karl-Oskar Olsen co-founded the Danish streetwear brand back in 2002.

After being somewhat the epitome of underground Copenhagen cool for a decade or so, the streetwear pieces with the striking reverse double A logo have received their well-deserved (and needed) commercial push over the past few years, especially since the arrival of CEO Per Gasseholm in the middle of 2014.

Although it’s a lot more widely distributed these days, the brand has lost none of its neighborhoody spirit and signature design language, often drawing inspiration from workwear and reinterpreting sportswear classics such as the polyester tracksuit.

Sportswear International recently had a chat with Olsen about organic growth, London runways and teenage feelings.

Check out the full interview here