Revolver has used the last months to prepare all possible scenarios for the execution of the trade show and CFW, and Revolver is 100% ready to execute respectfully and according to the guidelines from the Danish Authorities.
We are looking so much forward to seeing you for a new edition of Revolver and Copenhagen Fashion Week which for most parts will be as usual, but naturally with the changes that the COVID-19 situation brings.
One tradeshow – two venues
This season, Revolver will take place in two venues, Øksnehallen and Forum. The division is made in order to spread the amount of people so to comply all regulations and guidelines from the Danish Ministry of Health.
We have arranged a shuttle bus service between the two locations in Central Copenhagen. If you prefer fresh air on a sunny day, it’s only a 15 minutes walk or a short ride by bike going from one venue to the other.
Plug & Play solution – The Revolver “school uniform”
For the upcoming season, Revolver is planning to dress all brands in the same “school uniform”, naturally graduated individually after different sizes, but with exactly the same look. Meaning, Revolver will offer a Plug and Play solution and deliver all brands the same design of rails, table, chairs, shelving’s and signs. This way, Revolver will reduce costs to a minimum as well as reducing costs for the build-up. It will be the choice between ”Nice to have or need to have”. The cost reduction is making it financially possible for all brands to exhibit at the tradeshow in an otherwise difficult time.
New digital solutions
In addition to a change of more square meters of exhibition space, Revolver is also ready with new digital solutions that will further support the flow of visiting buyers. Over the past month, Revolver has developed a digital calendar system that in combination with our registration site, will help both the trade show and the brands to control flow and traffic and also ensure that Revolver complies with any restrictions on the amount of assembly.
Likewise, in collaboration with Traede, Revolver has developed a ‘digital showroom’ for each brand. In combination with the registration site, the buyers are given the opportunity for research of collections before the visit to Revolver and the buyers who do not have the opportunity to visit Copenhagen and Revolver this season have the opportunity to browse the trade show digitally.
Along with the new initiatives, Revolver has kept a close dialogue with the exhibiting brands: “We have talked to our exhibitors on a daily basis and we have been able to continuously take the temperature on the industry. We’re very proud of the support we have received from the brands and the trust they all show us. Humbly said, we believe it’s exactly because of the values we, together with our brands, have built Revolver on. Community, consideration, collegiality and unity are just some of them and the have never been more needed” concludes Christian Maibom.