Over the past seasons, Revolver has worked with digitals solutions supporting the physical trade show by building bridge between brands and buyers. Back in August 2020, Revolver’s digital showrooms were launched in time for the SS21 Copenhagen Fashion Week. The COVID-19 situation obviously accelerated the digital development with Revolver teaming up with TRAEDE – a company specialized in digital wholesale solutions to the fashion industry – to support the brands and industry in the best possible way.
Due to the COVID-19 prohibition from the Danish authorities the physical events of Revolver and Copenhagen Fashion Week are cancelled. It obviously makes even greater demands for the strongest possible business-to-business platform for the exhibiting Revolver brands.
The partnership with TRAEDE continues for the upcoming seasons with the digital showrooms being upgraded with new user-friendly tools making it even easier for buyers to search and connect with the Revolver brands.
We are proud to present our digital showrooms, which from August 2021 will be mandatory for all exhibiting brands in connection with the physical exhibition at Revolver. When the world opens up again, we are convinced that the future of fashion trade business must be based on a carefully coordinated mix of the physical encounter and the digital world.