Inspired by good times, the aesthetics & attention to quality of the 50s and the 60s and respect for long lasting design ethics, Indigofera Prima Jeans are driven to bring you enduring pieces that look good, become even better with wear and simply just work for everyday living.
Indigo color is the beginning of the whole denim industry. The color and the fading of indigo is like no other. Indigofera, which is the Latin name of the plant group that you can extract the color, will always be a beacon of clarity for us. Prima is the mission and the overall control function of the brand—the best fabric, cutting, sewing and attention to the details to make the pieces last.