See you in Copenhagen at the next physical tradeshow!

Scandinavian MAN: Uniforms for the Dedicated AW18 show

Best described as a conscious and curious state of mind that is organically evolving as a contemporary men’s fashion label, Uniforms for the Dedicated combines street with elegance, Scandinavian minimalism with expressive storytelling, and influences such as pop culture, sports, and politics.

Our media partner, Scandinavian MAN, talked to Co-founder Lars Hedberg about the collection, “The collection, Rebels & Lovers, is swayed by rebellious movement and romance – an army of lovers”

Check out the full feature here