See you in Copenhagen at the next physical tradeshow!

Sportswear Int. ‘Retailers to Watch’: Wood Wood

W.W. on Grønnegade 1 is the Copenhagen-based flagship of Danish contemporary streetwear brand Wood Wood. One of the city’s coolest multibrand destinations, the 256sqm space mixes Wood Wood’s own wares for men and women with a carefully curated assortment of external brands.

Wood Wood’s creative director Karl Oskar-Olsen sat down with Sportswear International to give the lowdown on the concept, explaining how he’s gone about establishing a recipe that has had consumers coming back for more since 2002.

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