Kelly Elkin, and Betony Dircks. The two founders met in 2004 on the first day of their Bachelor of Fine Arts degree, and immediately connected over our mutual love for bright colours and prints. It went deeper than this however, and they soon realized that they also shared a staunch commitment to our environment and the people who live in it. It seemed only natural that with their core values aligned, they would continue to work together for what has now been 10 years (and counting!).
Since the humble beginnings in 2011, ALAS has built a reputation around the world for our well designed, high quality, sustainably produced sleepwear. All ALAS prints are created by us and guest designers, with each clothing item made from seed to cloth in India under fair trade standards.
ALAS now have a resume of well-regarded boutiques internationally and online such as GOOP, Shopbop, and their pretty chuffed to count Tavi Gevinson, Gwyneth Paltrow and Sophie Lowe as fans of our sleepwear and pyjama collections.