Drawn by the point where fashion replaces the body with something abstract – an idea or ideal instead of an organism. Anne Sofie Madsen’s designs are built on contrasts and ambivalence. The woman has to be both inviting and out of reach. She is streetwise and ladylike, boyish and feminine at the same time. Resulting in designs that straddle between fanciful fun and a serious intricacy of detail. “I like to challenge and push the boundaries for everyday wear and at the same time it is really important to me that the garments are in their own way functional and wearable. It’s not about garments for princesses in a fantasy world, but I do wish to bring magic into reality and preciousness into fashion”.