The Autumn Winter 2019 collection is a tale of patterns, prints, artworks and colours.
Each silhouette is seen as aesthetically associated – one followed by the other, en suite. The DAY signature is to capture a Scandinavian silhouette with an ethnic twist. The collections are classic yet modern and this Autumn Winter 2019 collection is particularly rich in textures and has saturated elements of colours. The sharp tailoring, diverse outerwear and feminine dresses are essential groups to pay attention to in this collection.
For the campaign and video shoot we have taken the collection to the beautiful house of the DAY family by Lake Como in Italy. The private home leaves the fingerprints of the family and enhances the maximalist exotic layered look of the styling.
”Villa Carlia was the perfect canvas for the life style brand that we are, allowing us to effortlessly combine interior and garments. For us as a family, to see the creative team work in our home and truly appreciating the beauty of the lake made the visual presentation of the Autumn Winter 2019 collection feel even more special and close to us.” Says Creative Director Marianne Brandi.
The two models featured in the campaign are twins, playing with the idea of “double vision” and the confusion of seeing things twice, one after the other.