Ever since the relaunch of the brand in 2018, we questioned the status quo and pursued new avenues. Even before going in a new direction, we knew the answers to future questions – international, sustainable, unconventional, progressive. Our bold new business concept has rewritten the rules and has undermined the prevailing classical and conformist status quo, without foregoing traditional values. We have revolutionised our company’s philosophy: lean and sustainable processes; unconventional and brave designs; exhilarating and bright colours; comfortable cuts and high-quality materials. The next step is directly in front of us: further expansion and innovative, smaller capsule collections to achieve greater sustainability and higher quality.