Dr. Denim is your family. Your friend. Your every day companion. Someone you can turn to in every situation. Just like a perfect pair of jeans. Dr. Denim creates affordable staples to live your life in, whether heading for a casual lunch, a wedding, the meeting or even to bed. Denim is always there with you. Extend yourself with a fashionably functional wardrobe that never lets you down, that breaks borders and makes room for life. Every day is a denim day.
This written statement is a promise about innovation, knowledge and valuable quality. It’s a promise about the future and all those who share it with Dr. Denim. This framework states the parameters which ensure that Dr. Denim delivers on this promise and creates denim for every day – pieces to live your life in. Street-smart product development and perfectly fitted jeans is the way forward. Every day is a denim day. This is where our heart is, this is our belief and this is Dr. Denim.