Next edition 29 – 31 Jan. 2020

We welcome: My Jemma

My Jemma is modern dedication to the mystique of the Mediterranean lifestyle created by Swedish-born stylist Emma Herin Jarach.

Recognizing a need for exclusive, ultra feminine and stunningly different apparel both on and off the sand, the My Jemma label was launched in 2009. With its unparalleled allure, sultry sophistication and understated classic cool, all designs are truly original. My Jemma embodies sheer iconic glamour and an exotic retro Mediterranean feel, meshed with a modern twist.

Made entirely in Italy from the finest fabrics, featuring exclusive My Jemma prints, the collection has undeniable appeal. As much about comfort as it is versatility and style, My Jemma is simply a must have for every woman who enjoys life, and appreciates the beauty of color and detail.

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