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WWD: SBP & Revolver Trade Show

The online destination, which uses blockchain technology to offer environmental and ethical ratings for international emerging fashion labels, has also received the stamp of approval by the U.N.

MILAN — Sustainable Brand Platform, or SBP, is in expansion mode.

Launched last year by Italy’s Idee Brand Platform, the online destination uses blockchain technology to offer environmental and ethical ratings for indie fashion brands. The ultimate goal is to support these labels in assessing and cataloging their sustainable assets, as well as to enhance their visibility by connecting them with international retailers and consumers.

SBP — which currently showcases brands such as Yatay, Chité and SEP Jordan — has launched a range of collaborations with international players and institutions, including one with The Canvas, the New York-based marketplace offering eco-conscious labels that follow the sustainable development goals set by the United Nations.

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